The blog post argues against the use of analytics on personal blogs, emphasizing that computers and the internet are rooted in military, surveillance, and commercial interests rather than being neutral tools. The author reflects on how data collection and analytics originate from surveillance and finance sectors, turning human behavior into commodified data. In digital marketing, tactics like tracking and conversion use depersonalizing, martial language, treating data as a weapon. The author recounts using analytics on their blog 17 years ago, initially tracking visitors without their consent, realizing this amounted to surveillance. The data gathered had no real-world impact, as popular links generated visits but only incidental opportunities. Notifications about who links to one’s writing can be done without surveillance—for example, through webmentions or direct communication. The post calls for resisting the urge to commodify personal websites through analytics and data collection, advocating instead for smaller, intentional, and closed communities where communication is direct and voluntary. The conclusion is that one should accept not knowing everything about their website visitors, preserving human connection over automated surveillance.