Everything that's wrong with Google Search in one image Author: Zarar Siddiqi Date: September 24, 2025 --- Summary Zarar Siddiqi highlights a major flaw in Google Search using a personal example. When searching for "Midjourney" (presumably to find the Midjourney tool), the author found that the actual Midjourney result was buried as the fifth entry on the page. Key Points Google search rankings are heavily influenced by paid placements and backlinks: To rank high, you need not only a great product that attracts organic backlinks but also a substantial budget to pay Google. Lesser products can out-rank better ones by paying Google for advertising space, pushing superior products down in the search results. User experience is negatively affected: Real, relevant results may be buried under paid ads or less relevant links due to Google's monetization strategy. Users may struggle to find the authentic site or product they are searching for. The image referenced (linked in the post) visually illustrates this issue, showing how the true Midjourney link appears only after multiple paid or less relevant results. Closing Note The author ends with a call to either "Make Search Great Again" by fixing these issues or consider abandoning it. --- Additional Information The post invites discussions and comments. Encourages subscription for more content. The blog platform is Substack, and the author’s profile is linked. --- Overall Insight This brief post underlines the increasing commercialization of Google Search and how it compromises the quality of search results. It raises awareness about the challenges for genuine products to achieve visibility organically and suggests the need for reform or alternative solutions.